We’ve contracted with an artist to create a poster sized, cartoon-style, illustrated map of the Tyler area.

The map will highlight many of the things that Tyler is known for, and it will feature many of Tyler’s leading businesses. To be featured, each business will pay a marketing fee. We expect to raise between $15,000 & $35,000 in marketing fees, which will be used to pay for the artwork, the printing of the maps, the commissioned sales person (or people), digital marketing (including a dedicated website), and a modest profit for our company (from which we will make a generous donation to one local, nonprofit organization).

The 3 main benefits to the beneficiary nonprofit are:

1. Raise Awareness
2. Raise Funds
3. Supplement Personal Income (for members who choose to help market to local businesses)

Option 1 – We do it all.

1. We will hire one or more sales people to approach various businesses and organizations about being featured on the map, and pay out a 20% sales commission on Marketing Fees they generate, and additional 5% for delivering the map (or maps) to each advertiser. Delivering the map(s) to the advertisers will also create an opportunity for each advertiser to purchase additional maps.
2. We will donate 20% to 30% of the marketing fees to the beneficiary organization, depending upon the total revenue raised.
3. We will sell the printed maps at retail and/or wholesale and donate 40% to 50% of the proceeds to the beneficiary organization, depending on the total revenue and the average sale price.

In the example below, the nonprofit would receive $7,000 on the low end, and up to $23,000 on the high end. *This example is just to demonstrate two possible outcomes, and is not intended to represent any guaranteed results.

Option 2 – Maps Donated As Fundraiser.

1. We will hire one or more sales people to approach various businesses and organizations about being featured on the map, and pay out a 20% sales commission.
2. We will donate 20% to 35% of the marketing fees to the beneficiary organization, depending upon the total revenue raised.
3. We will donate 500 to 1,000 printed maps to the organization that can be used as a fundraiser. The organization can sell the maps or set any “suggested donation” they like. We believe the maps could retail for $20 to $30 easily.

In the example below, the nonprofit would receive $13,000 on the low end, and up to $37,250 on the high end. *This example is just to demonstrate two possible outcomes, and is not intended to represent any guaranteed results.

Option 3 – Nonprofit Does It All.

1. The organization will hire one or more sales people (or get volunteers) to approach various businesses and organizations about being featured on the map, and we will pay a 20% sales commission (or donate an amount equal to 20%) directly to the organization.
2. We will donate 20% to 35% of the marketing fees to the beneficiary organization, depending upon the total revenue raised.
3. We will donate 500 to 1,000 printed maps to the organization that can be used as a fundraiser. The organization can sell the maps or set any “suggested donation” they like. We believe the maps could retail for $20 to $30 easily.

** In case the organization is unable to generate enough marketing fees, we would reserve the right to hire one or more sales people, and pay them the 20% commission for the marketing fees that they generate.

In the example below, the nonprofit would receive $16,000 on the low end, and up to $44,250 on the high end. *This example is just to demonstrate two possible outcomes, and is not intended to represent any guaranteed results.